Iphone 16

Exactly when is the very best time to buy an iPhone? That’s the question we’re aiming to answer as definitively as possible.

Whether you’re after the latest tech as soon as possible or care more about saving money, we’ve got a lot of experience in covering iPhone launches and the price changes that happen after.

Below we’ll run through when Apple usually announces its phones and share the best times of the year to splurge on an upgrade – plus a few times when we’d avoid it.

When are new iPhones announced?

Apple almost always announces the new iPhone models in September, usually on a Tuesday.

The phones will then go up for pre-order on the Friday, and hit shelves a week later. 

For example, the iPhone 15 was first announced on September 12, with pre-orders starting September 15 and an on-sale date of September 22.

There have been some years where this has changed, notably when travel was limited during COVID lockdowns, but Apple’s release timing for the iPhone has been fairly consistent

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when do you get a new iphone